Search Engine Marketing Case Study: Analytical Investing

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See how a search engine advertising campaign helped an Online Clothing Shop, Website increase its visitor traffic and subscriber sign-ups. See how to expand search engine advertising and search engine optimization campaign while maintaining a low budget.

Problem
An Online Clothing Shop and a bigger Textile Company, clothing provider, launched its Website, in early 2004. The web site offers free clothing delivery almost everywhere in the world with no hidden costs. Despite having an appealing site, the company found itself receiving a meagre amount of Internet traffic and signed up few subscribers. In May 2004, they were referred to us by their friends based in UK, another client of us that was getting their coach hire and coach rental business being promoted by us, and we initiated a search engine marketing strategy.
Goals

Solution
Because of the need for immediate results, we launched a search engine advertising campaign on one search engine in May 2004 that was Google luckily.  We created a PPC ad campaign on an additional search engine Yahoo that is in June 2004.  Their search engine rankings were improved as needed, bids adjusted and new keywords added every few weeks.  Due to expensive bids on primary keywords, we researched secondary keyword phrases in order to expand the ad campaigns while maintaining a low CPC (cost per click). 

In August 2004, we created a PPC ad campaign on an additional search engine.
By the end of 2005 and in the beginning of 2005, we have made their website get maximum website traffic (quality web traffic) from their desired locations which were, America, Canada, UK and other Europe, The company has seen impressive growth worldwide, and are working with us till to date.