Web search engine optimization and search engine marketing

Successful searching involves two key steps. First, you must have a clear understanding of how to prepare your search. You must identify the main concepts in your topic and determine any synonyms, alternate spellings, or variant word forms for the concepts. Second, you need to know how to use the various search tools available on the Internet. For example, search engines (e.g., AltaVista) are very different than subject directories (e.g., Yahoo). Even search engines themselves can vary greatly in size, accuracy, features, and flexibility.

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